消费十强城市洗牌，中西部的逆袭？

2026-03-21 06:58:44分类：百科阅读(27991)

\u003cdiv class=\"rich_media_content\"\u003e\u003csection data-pm-slice=\"0 0 []\" style=\"box-sizing: border-box; color: rgb(62, 62, 62); font-size: 16px; font-style: normal; font-weight: 400; text-align: justify\"\u003e\u003csection style=\"box-sizing: border-box; line-height: 0; margin: 10px 0% 0px; text-align: center\"\u003e\u003csection nodeleaf=\"\" style=\"box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box; display: inline-block; height: auto; line-height: 0; max-width: 100%; vertical-align: middle; width: 95%\"\u003e\u003c!--IMG_0--\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; display: flex; flex-flow: row; justify-content: center; margin: 0px 0% 10px; text-align: center\"\u003e\u003csection style=\"align-self: flex-start; background-color: rgb(232, 232, 232); box-sizing: border-box; display: inline-block; flex: 0 0 auto; height: auto; vertical-align: top; width: 95%\"\u003e\u003csection style=\"box-sizing: border-box; margin: 15px 0%\"\u003e\u003csection style=\"box-sizing: border-box; color: rgb(124, 127, 128); font-size: 15px; line-height: 2; padding: 0px 10px; text-align: justify\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cstrong style=\"box-sizing: border-box\"\u003e\u003cspan leaf=\"\"\u003e成渝晋升，武汉上位\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e继\u003c!--SECURE_LINK_BEGIN_0--\u003e重庆\u003c!--SECURE_LINK_END_0--\u003e消费反超上海之后，又一西部城市实现逆袭。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e根据近日发布的前三季度经济数据，成都社会消费品零售总额达8291.7亿元，同比增长6.5%。这是继今年上半年之后，成都消费增速再次保持万亿城市首位，成都也进一步巩固对广州、深圳两市的反超态势，坐稳“消费第四城”。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e而观察消费十强城市，“反超”也是一大关键词——除成渝外，前三季度杭州社会消费品零售总额超过苏州，武汉则超过了南京。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; line-height: 0; margin-bottom: 10px; margin-top: 10px; text-align: center\"\u003e\u003csection nodeleaf=\"\" style=\"box-sizing: border-box; display: inline-block; line-height: 0; max-width: 100%; vertical-align: middle; width: 100%\"\u003e\u003c!--IMG_1--\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e当消费愈加成为拉动经济增长的“主引擎”，城市间的反超原因何在？背后又反映出何种趋势？\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; display: flex; flex-flow: row; justify-content: center; margin: 10px 0% 0px; text-align: center\"\u003e\u003csection style=\"align-self: flex-start; box-sizing: border-box; display: inline-block; flex: 0 0 auto; height: auto; max-width: 100%; min-width: 10%; vertical-align: top; width: auto\"\u003e\u003csection style=\"box-sizing: border-box; isolation: isolate\"\u003e\u003csection style=\"box-sizing: border-box; color: rgb(62, 62, 62); font-size: 24px; letter-spacing: 0px; line-height: 1\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px\"\u003e\u003cstrong style=\"box-sizing: border-box\"\u003e\u003cspan leaf=\"\"\u003e01\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; margin: -10px 0% 0px\"\u003e\u003csection style=\"background-color: rgb(254, 226, 0); box-sizing: border-box; display: inline-block; height: 10px; overflow: hidden; vertical-align: top; width: 80%\"\u003e\u003csvg style=\"float: left; line-height: 0; vertical-align: top; width: 0\" viewBox=\"0 0 1 1\"\u003e\u003c/svg\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; white-space: normal\"\u003e\u003cspan style=\"box-sizing: border-box; font-size: 18px\"\u003e\u003cstrong style=\"box-sizing: border-box\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_0--\u003e领头者\u003c/span\u003e\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e今年，成渝两市可谓消费反超的领头者。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e早在今年初，重庆再次实现对上海反超。当时不少人分析认为，一个原因是消费重心向普惠转移，恰好让重庆有效发挥出超大人口规模优势和不断释放的城镇化红利。如中国社科院城市发展与环境研究中心研究员牛凤瑞所说，近期各地发放的消费券，恰对中低收入家庭更具吸引力。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e从某种意义上说，成都的赶超与之存在相似之处——均为西部城市对沿海城市的反超，也同样部分得益于消费券政策。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; line-height: 0; margin-bottom: 10px; margin-top: 10px; text-align: center\"\u003e\u003csection nodeleaf=\"\" style=\"box-sizing: border-box; display: inline-block; height: auto; line-height: 0; max-width: 100%; vertical-align: middle; width: 95%\"\u003e\u003c!--IMG_2--\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; white-space: normal\"\u003e\u003cspan style=\"box-sizing: border-box; color: rgb(124, 127, 128); font-size: 14px\"\u003e\u003cspan leaf=\"\"\u003e图片来源：张建 摄\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e如成都统计局指出，以旧换新政策持续显效，推动相关商品实现较快增长。其中，限额以上企业（单位）通讯器材类零售额增长74.6%、金银珠宝类增长46.2%、新能源汽车增长38.6%。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e成都消费的动向不止于此。作为全国消费新品牌、新场景的代表城市，成都近年来多次带动消费领域新热潮，此种探索也延续到今年。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e今年，小众户外品牌扎堆加码中国市场，颇有抢夺“下一个始祖鸟”之势。而户外迷口中的“一鸟二象三鼠”，纷纷在成都落户首店——今年8月，瑞士户外品牌猛犸象Mammut西南首家lighthouse形象店亮相；9月，瑞典户外品牌攀山鼠Klättermusen也开启成都首店。加上10月开业的瑞典户外品牌Haglöfs火柴棍西南首店，成都俨然成为户外品牌必争之地。\u003c/span\u003e\u003c!--MID_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e首店一直是成都的优势，2025年，成都首店总数已突破4000家，稳居“第三城”之位。而在\u003c!--SECURE_LINK_BEGIN_1--\u003e仲量联行\u003c!--SECURE_LINK_END_1--\u003e中国区零售地产及消费研究负责人朱建辉看来，成都首店经济已从单纯的“首店”转向“首发-首店-总部”全产业链生态，不仅是“流量密码”，更是消费升级的重要抓手。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e朱建辉指出，成都已形成以春熙路商圈、交子公园商圈为双核心，多元次级商圈加创新消费场景的多元消费空间布局。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e如成都突出的“非标商业”特色，麓湖\u003c!--VERTICAL_CARD_BEGIN_0--\u003eCPI\u003c!--VERTICAL_CARD_END_0--\u003e、\u003c!--SECURE_LINK_BEGIN_2--\u003e东郊记忆\u003c!--SECURE_LINK_END_2--\u003e等标杆项目先后出现，带动传统商业更新改造、吸引消费者“打卡”。朱建辉举例说，仅今年前三季度，城市运动商业公园“绿里Green Mille”、城市更新项目“中车源Stage”、依托福感寺遗址的文旅型商业“福感肆”以及电竞主题项目“The Gate量子介”等上新，带来了“小而美”的商业试验场。\u003c/span\u003e\u003c!--MID_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; display: flex; flex-flow: row; justify-content: center; margin: 10px 0% 0px; text-align: center\"\u003e\u003csection style=\"align-self: flex-start; box-sizing: border-box; display: inline-block; flex: 0 0 auto; height: auto; max-width: 100%; min-width: 10%; vertical-align: top; width: auto\"\u003e\u003csection style=\"box-sizing: border-box; isolation: isolate\"\u003e\u003csection style=\"box-sizing: border-box; color: rgb(62, 62, 62); font-size: 24px; letter-spacing: 0px; line-height: 1\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px\"\u003e\u003cstrong style=\"box-sizing: border-box\"\u003e\u003cspan leaf=\"\"\u003e02\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; margin: -10px 0% 0px\"\u003e\u003csection style=\"background-color: rgb(254, 226, 0); box-sizing: border-box; display: inline-block; height: 10px; overflow: hidden; vertical-align: top; width: 80%\"\u003e\u003csvg style=\"float: left; line-height: 0; vertical-align: top; width: 0\" viewBox=\"0 0 1 1\"\u003e\u003c/svg\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; white-space: normal\"\u003e\u003cspan style=\"box-sizing: border-box; font-size: 18px\"\u003e\u003cstrong style=\"box-sizing: border-box\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_1--\u003e准万亿\u003c/span\u003e\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e从某种意义上说，这也是成都消费迈上新台阶之后，步入消费增长的新周期。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e去年，随着苏州正式晋级，我国“万亿消费城市”数量增至7个。在许多人看来，相比不断增加的“\u003c!--VERTICAL_CARD_BEGIN_1--\u003eGDP\u003c!--VERTICAL_CARD_END_1--\u003e万亿之城”，“万亿消费之城”数量更少、含金量也更高。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e今年，消费万亿城市的竞争更显激烈。3个“准万亿”城市中，杭州和武汉两市均实现反超，不仅将南京甩在身后，杭州更实现对万亿消费城市苏州的追赶。武汉、杭州也分别以5.5%和5.1%的增势居于前十城市第二、第三位。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; line-height: 0; margin-bottom: 10px; margin-top: 10px; text-align: center\"\u003e\u003csection nodeleaf=\"\" style=\"box-sizing: border-box; display: inline-block; height: auto; line-height: 0; max-width: 100%; vertical-align: middle; width: 95%\"\u003e\u003c!--IMG_3--\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; white-space: normal\"\u003e\u003cspan style=\"box-sizing: border-box; color: rgb(124, 127, 128); font-size: 14px\"\u003e\u003cspan leaf=\"\"\u003e图片来源：新华社\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e两个赶超者又做对了什么？\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e消费券仍是重要带动力。数据显示，杭州9月单月限上汽车、化妆品和通讯器材零售额分别增长7.9%、20.2%、45.9%；而在消费品以旧换新政策带动下，武汉前三季度家用电器和音像器材类、建筑及装潢材料类商品零售额同比分别增长28.6%、21.0%。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e而对比同样位于长三角的杭州和苏州两市，还能看出深层次的差异。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e浙大宁波理工商学院副院长李雪艳此前在接受媒体采访时曾指出，浙江尤其是杭州，拥有发达的电商平台和数字支付体系，这为消费创新提供了强大的技术底座，使得直播电商、社交电商、沉浸式购物等线上线下融合的新消费模式在这里蓬勃发展。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e以直播电商为例，据浙江省商务厅统计，截至今年2月，杭州已有综合类和垂直类头部直播平台32个，主播近5万名，直播相关企业注册量超5000家，数量列全国第一。主播扎堆下，杭州年初定下目标——今年网络零售额增长6%。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e不仅如此，浙江还利用线上消费的优势，赋能消费券的带动效应。比如，今年暑期，浙江联合电商平台面向全国消费者发放总额5000万元的“浙优云品”电商消费券，成为其第三季度促消费的一大亮点。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e相较之下，武汉消费增长则被认为与文旅带动有关。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e近年来，文旅与消费的关系走向重构，商业“文旅化”的趋势愈加明显，消费大市无不受到文旅加持。反观重庆、成都与杭州，无不是老牌文旅强市。今年以来，以“蒜鸟”为代表的文创产品“出圈”，让武汉再添一枚具有标识度的文旅IP，加之武网公开赛等赛事助力，让武汉也走上文旅带动消费的“赛道”。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; display: flex; flex-flow: row; justify-content: center; margin: 10px 0% 0px; text-align: center\"\u003e\u003csection style=\"align-self: flex-start; box-sizing: border-box; display: inline-block; flex: 0 0 auto; height: auto; max-width: 100%; min-width: 10%; vertical-align: top; width: auto\"\u003e\u003csection style=\"box-sizing: border-box; isolation: isolate\"\u003e\u003csection style=\"box-sizing: border-box; color: rgb(62, 62, 62); font-size: 24px; letter-spacing: 0px; line-height: 1\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px\"\u003e\u003cstrong style=\"box-sizing: border-box\"\u003e\u003cspan leaf=\"\"\u003e03\u003c/span\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; margin: -10px 0% 0px\"\u003e\u003csection style=\"background-color: rgb(254, 226, 0); box-sizing: border-box; display: inline-block; height: 10px; overflow: hidden; vertical-align: top; width: 80%\"\u003e\u003csvg style=\"float: left; line-height: 0; vertical-align: top; width: 0\" viewBox=\"0 0 1 1\"\u003e\u003c/svg\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; white-space: normal\"\u003e\u003cspan style=\"box-sizing: border-box; font-size: 18px\"\u003e\u003cstrong style=\"box-sizing: border-box\"\u003e\u003cspan leaf=\"\"\u003e\u003c!--AIPOS_2--\u003e转折点？\u003c/span\u003e\u003c/strong\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e反观被反超者，其实也有新的消费趋势正在出现。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e当被重庆反超时，有不少人提及，一个原因是上海消费正在经历新一轮升级。如\u003c!--SECURE_LINK_BEGIN_3--\u003e上海社会科学院\u003c!--SECURE_LINK_END_3--\u003e经济研究所副研究员张伯超指出，在当前我国以服务消费为代表的新型消费业态不断涌现、高端消费由实物奢侈品消费向文化消费转移的背景下，传统的“社会消费品零售总额”指标，已经无法完整诠释城市消费市场活力。\u003c/span\u003e\u003c!--MID_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e上海正是服务消费大市。早在2023年，上海服务消费对社会零售总额的贡献率接近60%，比商品零售额贡献率高出10多个百分点。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e与之类似，在讨论南京和苏州的消费问题时，江苏省社会科学院经济研究所副研究员沈宏婷指出，苏南五市消费进入低增长区间，深层原因在于，苏南地区整体发展水平较高，正从传统商品消费为主逐步向以服务消费为主的新消费形态转型。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; line-height: 0; margin-bottom: 10px; margin-top: 10px; text-align: center\"\u003e\u003csection nodeleaf=\"\" style=\"box-sizing: border-box; display: inline-block; height: auto; line-height: 0; max-width: 100%; vertical-align: middle; width: 95%\"\u003e\u003c!--IMG_4--\u003e\u003c/section\u003e\u003c/section\u003e\u003csection style=\"box-sizing: border-box; font-size: 15px; line-height: 2; padding: 0px 10px\"\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; text-align: center; white-space: normal\"\u003e\u003cspan style=\"box-sizing: border-box; color: rgb(124, 127, 128); font-size: 14px\"\u003e\u003cspan leaf=\"\"\u003e图片来源：新华社\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e总的来看，服务消费正成为消费转型的关键方向。如成都服务业研究院商贸业发展研究部部长颜鸿钰所说，“十五五”时期，服务消费将成为居民消费的重要增量来源，数字技术加速渗透、情绪疗愈需求扩大等因素叠加，旅游度假、IP消费、文化娱乐、体育运动有望成为消费领域的重要增长点。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e在此影响下，消费券的带动策略也或将面临调整。\u003c!--SECURE_LINK_BEGIN_4--\u003e华泰证券\u003c!--SECURE_LINK_END_4--\u003e发布研报指出，去年9月开始，“国补”相关消费品增速大幅回升，但对其他可选消费形成一定挤压效应。由于被“挤出”的消费品类增长可能更快、尤其是服务消费，此时，加大对高频服务消费的支持力度，可能事半功倍。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e事实上，观察成都和杭州，服务消费也已成为带动实物消费的重要因素。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e朱建辉提到，今年，成都文化演艺市场持续红火，1—5月开展音乐演出2100余场，票房收入4.74亿元，开展5000人以上大型演出43场，票房约3.2亿元。成都通过“演艺票根”联动消费等创新模式，延长游客停留时间，有效引导观演游客进行二次消费，带动餐饮、住宿、商圈等综合消费超25亿元。\u003c/span\u003e\u003c!--MID_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e颜鸿钰认为，下一步，成都需构建多业态融合消费新空间、促进文商旅体深度融合等方面着力，促进商圈景区化、街区公园化，积极拓展数字展演、主题潮玩等消费新场景，持续创新服务消费供给，激发消费者潜在消费力。\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e演唱会经济也是杭州的一大“杀手锏”。今年以来，杭州不断引进Katy Perry、Ed Sheeran、OneRepublic乐队、梦龙乐队等国际知名歌手和团体开办演唱会，今年上半年杭州大型演唱会、音乐会票房收入达7.65亿元，带动文旅综合消费超45亿元，“演唱会经济指数”跃升至全国第三。\u003c/span\u003e\u003c!--MID_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e值得关注的是，消费转型持续推进，这些城市能否继续保持增势，实现全年完美收官？\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e\u003cbr/\u003e\u003c/span\u003e\u003c/p\u003e\u003cp style=\"box-sizing: border-box; margin: 0px; padding: 0px; text-align: right; white-space: normal\"\u003e\u003cspan leaf=\"\"\u003e文字 | 杨弃非\u003c/span\u003e\u003c/p\u003e\u003c/section\u003e\u003c/section\u003e\u003cp data-pm-slice=\"0 0 []\" style=\"-webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; clear: both; color: rgb(62, 62, 62); font-size: 16px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: 0.544px; margin: 0px 8px; max-width: 100%; min-height: 1em; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: justify; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px\"\u003e\u003cspan data-pm-slice=\"0 0 []\" leaf=\"\" style=\"-webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; color: rgb(151, 149, 149); font-size: 12px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: 0.544px; margin: 0px; max-width: 100%; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px\"\u003e*题图来源：摄图网_700794862 \u003c/span\u003e\u003cspan leaf=\"\" style=\"-webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; color: rgb(151, 149, 149); font-size: 12px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: 0.544px; margin: 0px; max-width: 100%; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px\"\u003e \u003c/span\u003e\u003cspan data-pm-slice=\"0 0 []\" style=\"-webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; color: rgb(151, 149, 149); display: inline !important; float: none; font-size: 12px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: 0.544px; margin: 0px; max-width: 100%; orphans: 2; outline: 0px; overflow-wrap: break-word !important; padding: 0px; text-align: left; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px\"\u003e\u003cspan leaf=\"\" style=\"-webkit-tap-highlight-color: transparent; box-sizing: border-box !important; margin: 0px; max-width: 100%; outline: 0px; overflow-wrap: break-word !important; padding: 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255, .2);--weui-YELLOW-100: #CC9C00;--weui-YELLOW-120: #A37C00;--weui-YELLOW-170: #3D2F00;--weui-YELLOW-80: #D6AF33;--weui-YELLOW-90: #D1A519;--weui-YELLOW-BG-100: #BF9100;--weui-YELLOW-BG-110: #AB8200;--weui-YELLOW-BG-130: #866500;--weui-YELLOW-BG-90: #C59C1A;--weui-FG-HALF: rgba(255, 255, 255, .65);--weui-RED: #FA5151;--weui-ORANGERED: #FF6146;--weui-ORANGE: #C87D2F;--weui-YELLOW: #CC9C00;--weui-GREEN: #74A800;--weui-LIGHTGREEN: #3EB575;--weui-TEXTGREEN: #259C5C;--weui-BRAND: #07C160;--weui-BLUE: #10AEFF;--weui-INDIGO: #1196FF;--weui-PURPLE: #8183FF;--weui-LINK: #7D90A9;--weui-REDORANGE: #FF6146;--weui-TAG-BACKGROUND-BLACK: rgba(255, 255, 255, .05);--weui-FG: #fff;--weui-WHITE: rgba(255, 255, 255, .8);--weui-FG-5: rgba(255, 255, 255, .1);--weui-TAG-BACKGROUND-ORANGE: rgba(250, 157, 59, .1);--weui-TAG-BACKGROUND-GREEN: rgba(6, 174, 86, .1);--weui-TAG-TEXT-RED: rgba(250, 81, 81, .6);--weui-TAG-BACKGROUND-RED: rgba(250, 81, 81, .1);--weui-TAG-BACKGROUND-BLUE: rgba(16, 174, 255, 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